Diamond, iVerse Teaming Up to Offer Digital Content Via Comic Shops

Imagine a future where readers and fans can visit their local comic shop to buy not just physical copies of new comics, but also digital editions that aren’t available anywhere else, and can be viewed in multiple platforms including iPhone, iPad, web, and others.
That future is coming soon as Diamond Comic Distributors (DCD) – the world’s largest distributor of English-language comic books, graphic novels and related pop-culture merchandise – joins forces with iVerse Media – the pioneer of digital comics and creators of the popular ComicsPLUS reader – to empower 2,700+ brick and mortar comic shops to sell digital content.
Plans call for day-and-date digital editions to sell exclusively at comic shops for 30 days for about $1.99, with “Digital Plus” editions – digital copies available with the purchase of a hard copy – expected to sell for $.99.
Thanks to a simple but technologically robust code redemption system, retailers will need only an internet connection and a printer to participate. They will have no inventory risk or carrying costs and will retain a significant portion of each sale, with billing occurring on their regular DCD invoices. Retailers with websites will also be able to profitably sell a wide range of digital back issue comics and graphic novels.
Diamond Executive VP and COO Chuck Parker had this to say: “Digital comics are creating opportunities for publishers to grow the comic market. Our task, as we see it, has been to structure a program that empowers comic retailers to play a role in this growth and, at the same time, make money selling digital content. We think we’ve accomplished that with this initiative, and we look forward to feedback from retailers and publishers alike to help us succeed in this endeavor.”
iVerse CEO Michael Murphey added: “We are proud to be helping Diamond develop systems which will immediately enable comic shop retailers at any level of technical ability to easily sell digital comics. We are also very excited about the potential of this new venture to create many creative print-to-digital and digital-to-print promotional possibilities.”
Publishers already on-board with the program include: Ape Entertainment, Archie Comics, Aspen Comics, Bluewater Productions, Broadsword Comics, Hermes Press, IDW Publishing, Moonstone Comics, NBM Publishing, Papercutz, Red 5 Comics, Studio Foglio, Titan Books, TOKYOPOP, Top Cow Productions and Top Shelf Productions. Talks with other publishers are continuing, and the first comic shop digital editions are slated to debut in July, 2011.
“Direct Market retailers have always been IDW’s most important market and we’re very pleased to be working with Diamond and iVerse to include them in the digital distribution of our books,” said Ted Adams, CEO/Publisher IDW Publishing.
Dave Bowen, Director of DCD’s new Diamond Digital division, said: “We invite all publishers to join our effort, whether with all of their books or a portion of their line. All we ask is that they give comic shops a 30-day head-start on selling whatever digital content they chose to make available through the program.”