Friday, January 21, 2011

Marvel's Fantastic Four #587 Official Release Changed to Tuesday, January 25

The upcoming release of Fantastic Four #587 marks the end of the Fantastic Four and the penultimate issue of Marvel’s longest-running series. With the death of one member of the Fantastic Four occurring in the issue, Marvel is anticipating mainstream news coverage of the story. In consideration of the expected mass media attention and its potential impact upon sales, the House of Ideas has announced via the January 20 Marvel Mailer that it will allow retailers such as 1up Collectibles to begin selling this issue on Tuesday, January 25 rather than the originally scheduled Wednesday, January 26.


From the Marvel Mailer:
"FANTASTIC FOUR #587 EARLY RELEASE NOTICE
"Due to the expected mass media attention scheduled for Tuesday, January 25th, Marvel is allowing retailers who have received copies of Fantastic Four #587 to make it available that day. No other new Marvel titles with an on-sale of 1/26/11 may be made available that day.

"This unexpected opportunity is a result of both the new earlier shipping schedule and worldwide mass media coverage.  Marvel cannot guarantee the secured press placement will hit on 1/25 (as other breaking news may bump it), though if it does, retailers like 1up Collectibles who have received the issue may sell their copies. For retailers who don’t receive early shipments, or have customers calling in advance of the shipment arrival, Marvel encourages them to take down customer information and inform them when copies do arrive."
The announcement of the coming demise for one Fantastic Four member has already caught the attention of the Associated Press and CNN, and other trusted news sources can be expected to cover the death of Mr. Fantastic, the Invisible Woman, the Human Torch, or The Thing when issue #587 goes on sale.

But this is not just an issue featuring a death; it's the beginning of a new era in Fantastic Four history with more unexpected changes to come. This polybagged issue (regular cover only) will not be overprinted and will not be available on the newsstand.

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