Archie Comics Introduces First Openly Gay Character

New York, NY (April 22, 2010): Archie Comics, home of the famous Riverdale High students Archie, Betty, Veronica, Reggie and Jughead, is about to welcome a new classmate this fall! On September 1st, Kevin Keller, Archie Comics’ first openly gay character, will be welcomed into the town of Riverdale. “The introduction of Kevin is just about keeping the world of Archie Comics current and inclusive. Archie’s hometown of Riverdale has always been a safe world for everyone. It just makes sense to have an openly gay character in Archie comic books,” stated Archie Comics Co-CEO, Jon Goldwater.

Veronica #202 features the full-issue story, “Isn’t it Bromantic?” that introduces Kevin, Archie Comics’ first openly gay character. Kevin Keller is the new hunk in town and Veronica just has to have him. After Kevin defeats Jughead in a burger-eating contest at Pop’s Chocklit Shoppe, she desperately latches onto him. Mayhem and hilarity ensue as Kevin desperately attempts to let Veronica down easy and her flirtations only become increasingly persistent. 

In addition to the new ongoing achievements at Archie Comics – the #4 iPad book app and most downloaded comics on iTunes, the launch of Stan Lee Comics, Archie’s Red Circle superheroes at DC, and exciting new partnerships with Abrams, Dark Horse and IDW – the introduction of Kevin as an openly gay character is part of the commitment to keep Archie properties reflective of the current world of teens and teen media.

Kevin arrives in Veronica #202’s “Isn’t it Bromantic?” this September, at 1up Collectibles on 9/1/2010.